Alfa Romeo Promotions
$500 ALFA ROMEO FIRST RESPONDERS BONUS CASH ALLOWANCE
To honor our emergency responders, whether law enforcement, fire or EMTs, the Alfa Romeo Brand is offering a $500 discount1 on select 2025 and 2024 vehicles. To receive a First Responders Discount, you'll be asked to submit some basic information that confirms your eligibility. Once confirmed, our dedicated third-party verification service will provide you with an authorization number you can present at qualifying dealerships. Just click "Get Authorization Number" below to be verified as an eligible First Responder.
1Offer applies to 2025 Alfa Romeo Giulia, 2025 Alfa Romeo Stelvio, 2025 Alfa Romeo Tonale and 2024 Alfa Romeo Tonale. Offer available to Police Officers, Sheriffs/Sheriff’s Deputies, Correctional Officers, State Troopers, Federal Law Enforcement Officers, 911 Operators and Dispatchers, Career Firefighters, Volunteer Firefighters, EMTs and Paramedics. Spouses of deceased Police Officers, Firefighters and EMTs who died in the line of duty may also be eligible. Must show of eligibility proof with qualifying documentation. Contact dealer for details. Must take retail delivery by 01/02/2026.
WHO IS CONSIDERED A FIRST RESPONDER?
First responders fall into three categories: law enforcement, firefighters and EMTs. The law enforcement personnel who are eligible for the discount include: police officers, sheriffs and their deputies, correctional officers, state troopers, federal law enforcement officers and 911 Operators and dispatchers. Eligible fire service personnel include career firefighters and volunteer firefighters. The medical staff who qualify for the discount are EMTs and paramedics.
In certain cases, spouses of first responders may also eligible to participate.
ALFA ROMEO MILITARY INCENTIVES
Through our Military Incentive Program, select military personnel are eligible for $500 in Military Bonus Cash Allowance1 to use toward select 2025 and 2024 Alfa Romeo Brand Vehicles.DISCLAIMER
1Offer applies to 2025 Alfa Romeo Giulia, 2025 Alfa Romeo Stelvio, 2025 Alfa Romeo Tonale and 2024 Alfa Romeo Tonale. Offer applies to consumers who are active military, active military reserve, retired military (honorably discharged), and retired military reserve (honorably discharged), honorably discharged veterans within 12 months of discharge date, and 100% disabled veterans. Eligible branches of the military are: Army, Navy, Air Force, Marines, Coast Guard, National Guard, Public Health Service Commissioned Corps and National Oceanic and Atmospheric Administration Commissioned Officer Corps. Must show proof of eligibility with qualifying documentation. Must take delivery by 01/02/2026.
HONORING THOSE WHO SERVE WITH $500 MILITARY BONUS CASH ALLOWANCE
If you’re Active, Active Reserve, Retired Military, Retired Military Reserve, 100% Disabled Veteran, or are an honorably discharged veteran within 12 months of your discharge date, you’re eligible for $500 Military Bonus Cash allowance1 under our Military Incentive Program. The offer applies to purchases and leases on select 2025 and 2024 Alfa Romeo Brand vehicles. Stationed overseas? You may be eligible for even more incentives. Have your dream vehicle waiting for you when you return. To receive your Military Bonus cash allowance, you'll be asked to submit some basic information that confirms your eligibility. Once confirmed, our dedicated third-party verification service will provide you with an authorization number you can present at qualifying dealerships. Just click "Get Authorization Number" below to be verified.
1Offer applies to 2025 Alfa Romeo Giulia, 2025 Alfa Romeo Stelvio, 2025 Alfa Romeo Tonale and 2024 Alfa Romeo Tonale. Offer applies to consumers who are active military, active military reserve, retired military (honorably discharged), and retired military reserve (honorably discharged), honorably discharged veterans within 12 months of discharge date, and 100% disabled veterans. Eligible branches of the military are: Army, Navy, Air Force, Marines, Coast Guard, National Guard, Public Health Service Commissioned Corps and National Oceanic and Atmospheric Administration Commissioned Officer Corps. Must show proof of eligibility with qualifying documentation. Must take delivery by 01/02/2026.
